The 4 Keys to Fun -Putting Emotion into Play. -Leading model for Gamification. -100,000 Downloads. -How games create engagement. "Every designer should learn to read this language." will wright, Creator of the sims. Hard Fun, People Fun, Easy Fun, Serious Fun. Leadership(=Change) vs Management(Chaos)

#1.Audiunce #2.Comfort! ("Make Disbelief Comfortable") Avoid triggering disgust and phobias. No Traditional Hard Core Game Mechanics. #3 Controls & Camera #4 Emotion #5 Fun.